Fraudcast News has been out and about for three years now, making its way into the world without the benefits of a conventional publishing push behind.
Without me exactly knowing how – the free PDF has been downloaded more than 10,000 times now and I’ve managed to sell a few hundred paperback copies both online and face to face.
Promotional work has been somewhat haphazard – depending on my attention and energy levels. Probably the best means of all has been by doing book readings – organised on the hoof on my own or with fellow enthusiasts for improving journalism and governance practices.
Last Thursday, during a visit to meet Professor Clive Spash, Chair of Public Policy and Governance at WU Vienna University of Economics and Business, I had a chance to do a reading at the bookshop Shakespeare and Co in Vienna’s Sterngasse street.
It was one of the most stimulating and enjoyable I’ve done – a lively audience of 30 or so people slotted in among the books and tables of this great venue. It’s a reminder of what independent bookshops can be.
Writing a book is a solitary experience, meaning successful readings such as this one are a treat. There were some excellent questions from the floor and what seemed like some genuine engagement and exchange of ideas.
So – if you’re in Vienna and you fancy some English-language reading material then I would recommend Shakespeare and Co. Its eclectic mix of books had me hooked – I’d have been happy to spend the evening browsing if it hadn’t been for having to do the reading.